-   Web Adaptation and Personalization, Communication Environments  
 
                           Research on Web Adaptation and Personalization Environments and Systems based on desktop and mobile/ wireless technologies. 
 
  
                    -   Human-in-the-loop - User Modelling encompassing Visual, Cognitive and Emotional Processes       
 
                           Research for the establishment of more inclusive/ accurate user models; introducing, and technologically evaluating theories, methodologies and practices derived from the research areas of visual attention processing, social-cognitive processing, attention economy and affective computing. 
 
                  
                    -   Intelligent User Interfaces & AI  
 
                           Research on the design and implementation of usable and context-aware progressive intelligent (user) interfaces and AI methods that enable the transparent, fair, explainable and unbiased personalized access on services and applications. 
 
  
                     -   Human-centered Computing & User Experience  
 
                           Design and build simplified, qualitative and usable human-centered computational environments - user interfaces, interactions, functionalities and components of products, applications and services based on the UCD process, flexible computational models and methods, and best-of-breed UX tools and guidelines. 
                     
                    
                    
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